Articles
Google Ads & R&D: field reports, tested and documented.
Google Ads Branding 23 min read
Brand Google Ads: essential, but 7/10 are misconfigured (2026)
7 out of 10 brand Google Ads campaigns are misconfigured (study on 30 accounts). But pausing them without precaution triggers a 79% drop in new leads within a week.
Google Ads Branding 24 min read Full for subscribers
How to perfectly optimize a Brand Google Ads campaign in 2026
CPC cut by 3× on an audited account ($0.75 → $0.22), 53 out of 86 accounts without dedicated ad groups: here's how to optimize a Brand Google Ads campaign in just a few hours (2026).