Arthur Cassarin
B2B paid media consultant
What I do
I've been running paid media campaigns for 15 years. I now personally support high-ticket B2B service companies across multi-channel acquisition, landing pages and tracking, and document the methods and experiments that come from that work.
I work solo and remain your point of contact from strategy through execution. My services are contracted and invoiced by UIMS OMEGA PTE. LTD., my Singapore company.
Concrete work, battle-tested in production.
Areas of expertise
- Landing page creation — Conversion pages designed to match query intent, A/B-tested and optimised for Google Quality Score.
- Funnels and traffic acquisition — TOFU/MOFU/BOFU architecture with multi-touch attribution, stage-based targeting and automated nurturing.
- Agentic systems (LLM, automation) — Claude, GPT, Gemini workflows orchestrated via MCP. Automation of repetitive marketing and sales tasks.
- AI images and videos — Scalable creative production (Kling, Seedance, Nano Banana Pro) for PMax, Display and YouTube assets.
- B2B LeadGen — Qualified MQL generation for SaaS, services and industry. Lead scoring, CRM hand-off, revenue measurement.
- Content creation — Build in public, data-driven studies on online advertising, sharing field insights on LinkedIn and YouTube.