Arthur Cassarin-Grand
Google Ads Expert · Developer
What I do
I've been running Google Ads campaigns for 15 years, and I document here my findings, my experiments, what works and what doesn't. I also talk about tool development and automation: vibe-coding, LLMs, images, and video.
Concrete work, battle-tested in production.
Areas of expertise
- Landing page creation — Conversion pages designed to match query intent, A/B-tested and optimised for Google Quality Score.
- Funnels and traffic acquisition — TOFU/MOFU/BOFU architecture with multi-touch attribution, stage-based targeting and automated nurturing.
- Agentic systems (LLM, automation) — Claude, GPT, Gemini workflows orchestrated via MCP. Automation of repetitive marketing and sales tasks.
- AI images and videos — Scalable creative production (Kling, Seedance, Nano Banana Pro) for PMax, Display and YouTube assets.
- B2B LeadGen — Qualified MQL generation for SaaS, services and industry. Lead scoring, CRM hand-off, revenue measurement.
- Content creation — Build in public, data-driven studies on online advertising, sharing field insights on LinkedIn and YouTube.