PAID MEDIA MANAGEMENT FOR B2B COMPANIES

More sales opportunities, with measurable results powered by reliable data.

I do more than manage your Google Ads, LinkedIn Ads and Meta Ads accounts. I custom-build what truly makes the difference: specialized landing pages, tracking, integrations across your stack and an attribution platform tailored to your needs.

For high-value B2B service companies in Europe, Singapore and the United States.

15 years of experience No subcontracting Specialist developer
SEMY Awards Expert badge Arthur Cassarin, B2B paid media consultant
Arthur Cassarin SEA expert - Online advertising Recognized by the SEMY Awards

15 years of advertising strategy with international brands

WHAT BLOCKS YOUR GROWTH

Generating leads is easy. Generating qualified leads takes real expertise.

The obstacle comes neither from the market nor from rising click costs. It comes from how you manage and measure the impact of your marketing actions.

Your accounts optimize for the wrong signal

Someone who fills in your form is not necessarily a prospect you can close. Without a CRM connection and clean data, you waste budget generating cheap, low-quality leads.

Your prospect follow-up leaves teams misaligned

Sales, marketing and leadership do not assess the commercial pipeline in the same way. This ambiguity leads to risky strategic decisions and poor prioritization of sales opportunities.

The impact of every campaign and page is difficult to assess

With multiple advertising platforms, it is difficult to know which campaigns and marketing assets genuinely contribute to signing a client.

HOW I SOLVE THESE PROBLEMS

Every advertising decision should connect to a commercial outcome.

I work with you to design a complete system that personalizes the pages your prospects see, makes your tracking reliable and connects your internal tools, finally giving you a clear view of advertising impact.

  • Capture demand

    Position Google Ads, LinkedIn Ads and Meta Ads around buying intent and market maturity.

  • Turn intent into action

    Align ads, landing pages and assets so the right prospect moves towards a conversation.

  • Measure quality

    Connect clicks to meetings, qualified opportunities and signed contracts.

  • Reinvest around revenue

    Feed commercial signals back into decisions so spend follows what actually produces pipeline.

WHAT IF WE WORKED TOGETHER?

I offer two services

PAID MEDIA ACCOUNT MANAGEMENT

I improve your paid acquisition—or you get your money back.

Your campaigns, landing pages, creatives and conversion data are managed as one system, with sales pipeline as the destination.

€950/month + 10% of media spend

Explore management

PAID MEDIA ACCOUNT AUDIT

I audit your existing setup so you can start fixing what is not working the very next day.

Your accounts, tracking and landing pages are examined end to end to prioritize decisions across 30, 60 and 90 days.

€2,500 · delivered in 7 to 10 days

Explore the audit

SENIOR OWNERSHIP FROM END TO END

Nothing is delegated. One point of contact manages your entire paid acquisition.

I deliberately limit the number of accounts so I remain personally accountable for every decision, every deliverable and its commercial impact.

  • Strategy and execution stay connected

    I design the strategy, execute the campaigns and present the results. Nothing is handed off to a junior team.

  • Your commercial reality guides decisions

    Management starts with your qualified opportunities and revenue, not form volume or poorly attributed ROAS.

  • Everything is implemented independently

    I build your landing pages, implement your tracking, create your reporting dashboards and produce your advertising images and videos. Your team saves time.

NEWSLETTER

Analysis for your next acquisition decisions.

Field notes on paid media, tracking and landing pages. No artificial publishing schedule.

You will get access to even more in-depth articles than this one and be notified of every new release.

NEXT STEP

Connect your media investment to your pipeline.

Share your context by email or book a call dedicated to account management or an audit.