How long does the audit take?

Between 7 and 10 working days from the moment I have access. The kick-off call and the final debrief add 1 hour each. Total: about two weeks between go-ahead and report in your hands.

What access is required to get started?

Viewer (read-only) access to the relevant ad networks (Google Ads, LinkedIn Ads, Meta Ads), Google Analytics 4 and Google Tag Manager. Optional: CRM or attribution tool. I make zero changes to your accounts during the audit.

What's the final deliverable?

A ~30-page PDF with screenshots, numbers and prioritized 30/60/90-day recommendations. Each recommendation is sized by expected impact and implementation effort. I also provide a Loom walkthrough video. The PDF is designed for autonomous use by your team or current agency.

Why a custom quote above €10,000/month of media spend?

Because the analysis is no longer equally complex beyond that: multi-country, multi-brand, advanced attribution, server-side ecosystem, sometimes hundreds of active campaigns. The standard scope no longer fits. The custom quote reflects the actual analysis time.

ADVERTISING AUDIT

Identify exactly what is holding back your advertising performance.

Within 7 to 10 days, you receive a complete review of your Google Ads, LinkedIn Ads and Meta Ads accounts, a detailed PDF and a live debrief.
Documented findings and recommendations you can implement the following week.

Book an audit See what's included

15 years of experience
3 networks covered
Delivered within 10 days

Does your acquisition show one of these symptoms?

These four signals show when an outside perspective can unlock performance.

Your costs are rising without a clear explanation

CPA goes up, ROAS slips, and nobody can tell whether it's the bidding, the creative, the audience or the tracking.

Performance has plateaued

You've tested everything. Nothing moves anymore. Often it's the account structure that's capping you, not the creative.

Tracking is broken

Duplicate conversions, lagging events, inconsistent attribution across networks. You're flying blind.

You want to challenge your agency

You already work with an agency or a freelancer and want an outside opinion before renewing. No contract break, no conflict: a fresh pair of eyes, hard numbers, and trade-offs worth pushing back on.

Recognition

Recognized by the SEMY Awards

Selected as a SEMY Expert — the international distinction honoring SEO and SEA professionals reviewed by their peers.

One audit, one fee, one deliverable

A flat price, a clear scope and prioritized recommendations, with a live debrief within 10 days.

Full advertising audit

€2,500

Flat fee

For accounts with monthly media spend up to €10,000

What's included

Full account structure analysis (campaigns, ad groups, hierarchy)
Audit of audiences, targeting and exclusion segments
Audit of creatives, messaging and consistency with landing pages
Tracking, conversions and integrations review (GTM, CAPI, imported conversions)
Attribution analysis and double-counting check across networks
Negative keywords and search terms review (Google Ads)
Prioritized 30 / 60 / 90-day recommendations, sized by expected impact
Live debrief (1h) + detailed PDF report (~30 pages)

Book an audit

USD payments can be made to UIMS OMEGA’s dedicated account.

Monthly budget above €10,000?

Custom quote based on account complexity (campaign volume, number of countries, tracking ecosystem).

15 years of advertising strategy with international brands

Your audit, in four steps

From kick-off to debrief, you know exactly what is being reviewed and when the conclusions arrive.

Step 1

Kick-off call (30 min)

A short call frames your goals, your business model and the issues you're seeing in the accounts.
Step 2

Read-only access

You give me viewer access to the ad networks, GA4 and GTM. No write access, no changes to your setup.
Step 3

In-depth analysis (7 to 10 days)

I analyze network data, conversions, queries, creatives and tracking. Every finding is documented with screenshots and numbers.
Step 4

Debrief + PDF

You leave the one-hour debrief with prioritized actions, answers to your questions and a PDF your team can keep using.

The right channels for your B2B sales cycle

Google Ads, LinkedIn Ads and Meta Ads are managed as one system. You keep a consistent view from click to sales opportunity.

Primary

Google Ads

Frequently asked questions

How long does the audit take?: Between 7 and 10 working days from the moment I have access. The kick-off call and the final debrief add 1 hour each. Total: about two weeks between go-ahead and report in your hands.
What access is required to get started?: Viewer (read-only) access to the relevant ad networks (Google Ads, LinkedIn Ads, Meta Ads), Google Analytics 4 and Google Tag Manager. Optional: CRM or attribution tool. I make zero changes to your accounts during the audit.
What's the final deliverable?: A ~30-page PDF with screenshots, numbers and prioritized 30/60/90-day recommendations. Each recommendation is sized by expected impact and implementation effort. I also provide a Loom walkthrough video. The PDF is designed for autonomous use by your team or current agency.
Why a custom quote above €10,000/month of media spend?: Because the analysis is no longer equally complex beyond that: multi-country, multi-brand, advanced attribution, server-side ecosystem, sometimes hundreds of active campaigns. The standard scope no longer fits. The custom quote reflects the actual analysis time.

Challenge your current advertising strategy

An outside perspective and actionable recommendations. The audit stands on its own and can lead to ongoing management if you want it to.

Book a meeting